Social media impressions definition8/28/2023 Therefore, if we add them up, we run the risk of double counting views by the same person. The first post might have been seen by the same 10 people that saw the second post as well. Let's illustrate each of these with an example: Reach across separate posts If one post has 10 Reach and another post has 20 Reach, we run into an issue if we add them up and arrive at a Total Reach of 30. These issues stem from the fact that Reach numbers are delivered as whole numbers for either a single Post or an entire Channel, and for specific time intervals. The fact that Reach is unique introduces a few complications when we try to add or subtract it. If the same person sees one of your posts three times, the Impressions would be 3 but the Reach metric would only count 1. Reach is defined as 'unique Impressions', which means it looks at the amount of people that have seen your content at least once. Other calculations, such as averages, can be run in the same uncomplicated manner.Ĭompared to Impressions, the Reach metric has an additional characteristic that can cause issues when running calculations. If you are reporting on multiple posts or across multiple time intervals, all separate impressions numbers can be added up to arrive at the total number of impressions. If someone sees a post of you on their newsfeed and sees the same post when a friend shares it, it will count as 2 impressions. Impressions count the number of times a post from your page has been displayed. Let's start off with Impressions since this metric is relatively straightforward.
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